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              支付寶敬業福是馬云的社交APP領域夢

              日期:2016-02-03 作者:suzq 來源:www.francescareggio.com 人氣:-

              要過年了,阿里不僅拿下了央視春晚的紅包合作權,也在近的集?;顒又屑t了一把,我們都知道,支付寶作為一個支付工具,僅此而已,沒有必要加許多好友??墒?,阿里帝國不甘心啊,阿里帝國一直想在社交領域與騰訊抗衡。所以有了陌陌,陌陌的誕生,目標很明確,干翻微信??墒?,陌陌的出生并沒有完成阿里帝國的使命。但是陌生人社交APP開發出了不同的路線,這也是陌陌當今的立足之地。

              支付寶敬業福是馬云的社交APP領域夢但是陌陌還不足以抗衡QQ微信,阿里不得不想一些別的辦法以實現與騰訊抗衡的方法。騰訊之所以很牛逼,就是因為騰訊憑借QQ建立了龐大的用戶量,這個我們都清楚,我就不多說。有了龐大用戶量作為保證,騰訊干什么大部分都行,這樣多的訪問量,有哪家新聞報社或者電視臺可以比擬。他要是推廣某一項產品,輕而易舉,所以說推微信,立馬火了,推游戲,直接秒殺盛大,他們產品做的只要不是太差就行。所以說騰訊在社交這一塊的霸主地位很難撼動,就連阿里都難,畢竟先入為主。
              接著說支付寶,他就是一個支付工具,不用到錢的事情,一般誰會點開他。點開付錢,也就幾分鐘的事情。雖然支付寶人數也很大,但我們在支付寶停留時間太短了。阿里說:這可不行。停留時間短,意味著在線時間短,這樣他們賺錢少。你一天二十四小時都在用支付寶才好呢,阿里不得樂死。

              所以阿里就想出來這么個營銷手段,每人邀請10個好友,搞什么五福。這個手段真的很高明,充分利用一些人貪小便宜的心理??窗?,我可是給真金白銀2個億。通過這個方式,迅速添加好友,意淫把他做成社交平臺與支付平臺與一體。
              那些想要收集福字的,總覺得少第五個福,放心吧,阿里覺不會傻到把2億分給二千個人,人越多,他越高興。要是人少,他還會通過發放大量的福來增加人數。收集五福這回事,確實是讓社交這回事活躍了一把,但集福這種事,馬云確實也不虧。當主要的是,社交領域能否攻占,這個是重交易而輕社交的馬云所煩惱的。

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