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              APP定制公司認為創業扶持將是平臺型公司的課題

              日期:2016-03-28 作者:suzq 來源:www.francescareggio.com 人氣:-

              第三方APP平臺級別企業該如何推進創新,大家都很熟悉淘寶、京東,微信、陌陌、嘀嘀打車、去哪兒、房多多這樣的第三方平臺,但大多不了解組織本身該怎么成為平臺。APP制作公司【紫鯨互聯】從海爾的實踐來看,激發創業精神和提供創業扶持是推進平臺型創新的兩大課題。
              APP定制公司認為創業扶持將是平臺型公司的課題

              海爾把幾萬人的企業,拆成幾千個小微企業,每個小微企業,都有自己的三張財務報表。海爾集團戰略部總經理張玉波在接受我訪談時認為,改革之后,員工的創業激情有很明顯的改善,因為他們自己投入資本創業了,角色完全變化了,以前可能是被動的、打工的,現在自己也是老板了。

               

              之所以強調激發創業精神,是因為轉型相當于創業。我見過不少傳統企業老板抱怨,員工沒有創業精神,員工缺乏主人翁意識。其實,這僅僅是因為,他們沒有在創業,他們也不是主人。老板把持轉型公司100%股權,卻要求員工像主人一樣工作,這不現實。要敬畏人性。變革時代,激勵方式的變化是一切戰略變化的基礎。

               

              海爾建設平臺型企業,一方面是用股權激勵員工的創業激情,另一方面是搭建“海創會”平臺為創業團隊提供五方面的專業服務:

               

              海爾的創客工廠有價值幾千萬的3D打印設備,可以給小微硬件企業提供第一臺模具;海爾的創客學院可以提供管理、融資、上市等方面的培訓;海爾創客服務平臺提供財務、人力、法律等方面的咨詢服務;海爾創業基金有13億的資金可用于投資創業項目;海爾在青島還有創業基地(孵化器),海爾叫加速器,一些比較成熟的項目,需要加速的話可以到這個平臺上來,進行孵化、發展上市。

               

              在小微企業和創業平臺的共同努力下,目前海爾已經有不少成功案例:雷神筆記本電腦、iSee迷你投影機、咕咚手持洗衣機、焙多芬智慧烤箱、馨廚冰箱、有住網......

               

              APP制作公司筆者認為這些高度多元化且受到市場認可的新產品,顯然有助于企業更好地在充滿不確定的、難以預測的未來繼續前行。

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