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              滴滴說要做租車APP開發市場你怎么看?

              日期:2016-09-18 作者:zhengzh 來源:www.francescareggio.com 人氣:-

              在之前的文章中,筆者也提及到,說打車APP平臺滴滴出行已經在上海試點,要做租車APP市場,滴滴雖然累積了龐大的流量,其實線下要做的事情非常多,但是還是有自身差異化優勢的。

              對于神州租車和一嗨租車APP平臺來說,差異化優勢是從買車到運營車輛甚至到修車,比較重資產的運營方式,有閉環,而且十分標準化。而滴滴出行的差異化優勢是,用戶累積量大,這部分客戶的經濟支持打車,那么如果自己會開車,有需要用車的話,同理也會租車。另外,滴滴的租車也是一個偏工具定位,可能你租的話不讓你選車的顏色,不讓你選車型。

              滴滴說要做租車APP開發市場你怎么看?

              除此之外,滴滴租車想要打造出一種可以把租車當做一種生活方式的感覺,而不僅僅是強調自駕體驗。畢竟現在在交通出行方式很多,從公交從打車。而自駕是讓別人覺得你在提供一種有品質的生活方式,如果只是工具,滿足從A點到B點,那養車的費用是非常貴的,但為什么大家還要買一輛車,原因就是在周末的時候,在自己比較休閑的場景,載著家人出去游玩。所以,自駕的價值不在工具上,在生活品質的提升上。

              很多人都覺得滴滴出行APP要成為打車APP開發市場的壟斷龍頭了,下一站是成為租車APP開發市場的龍頭。但是按照廣州汽車APP軟件開發公司專業人士的看法,現在的滴滴還有很多競爭對手,無論是在打車市場,還是在租車市場都有很多。但是滴滴說要做租車APP開發市場,筆者認為還是一場好戲。

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