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              騰訊推動時尚社區電商APP開發美麗說和蘑菇街的合并

              日期:2016-01-11 作者:suzq 來源:www.francescareggio.com 人氣:-

              在時尚社區領域較為有一定的用戶基礎的蘑菇街和美麗說,其實轉折點在于2013年遭到了淘寶的封殺,當淘寶開始扼殺兩時尚社區電商APP開發平臺并極大程度上影響了美麗說和蘑菇街的流量后。此后,社區電商APP開發都把希望轉移到了騰訊上,騰訊也對兩家公司給予了豐厚的支持。而現如今兩家品牌的合并,騰訊也是在其中發揮不可少的作用。

              騰訊推動時尚社區電商APP開發美麗說和蘑菇街的合并

              相比之下蘑菇街在2015年開始針對女性垂直電商領域做了很多其他嘗試。除了電商以外,蘑菇街還附帶社交、導購類媒體內容、供應鏈、商戶平臺、電商,經歷了“社區-導購-電商平臺-社交電商”的幾次大轉型。并在2015年初衍生出金融理財類產品。去年8月通過投資淘世界的形式,為蘑菇街的海淘業務增強了實力。

              從騰訊推進合并的速度,可以預估美麗說和蘑菇街合并后的新公司或許也會在今明兩年內沖擊IPO上市。但美麗說和蘑菇街雙方均對何時上市一事不表態。

              廣州電商APP開發認為由于美麗說和蘑菇街的業務高度重合,合并后的內部如何重組調整,如何保留各自品牌在不同消費群體中的形象,將會是彼此大的挑戰。蘑菇街和美麗說主打的用戶群體雖均為女性,但年齡分布上略有不同,其中蘑菇街面向20歲至30歲的女大學生及職場新鮮人,美麗說年齡跨度則稍大些,面向18歲至35歲女性,除了學生群體外,輕熟女也是他們的服務對象??梢钥闯鰧嶋H上雙方所面向的消費者極為重合。

              由于HIGO不參與此次合并,社區電商APP開發蘑菇街和美麗說合并后的海淘業務或將主要落到蘑菇街曾經投的淘世界身上。至于其他合并調整的細節部署,廣州電商APP開發記者和接近此事的消息人士處得知,合并后近一兩個月兩家公司會在戰略、團隊和產品方面重新評估整合方案,并有可能在春節后和外界公布整合進展。

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